our work - case study

brief

To promote ARU's Cambridge campus as the ideal place to study and play. The DVD needed to reflect the city as a culturally vibrant environment where it was easy to meet people and live a great student lifestyle.

solution

We decided to shoot a fast-paced video that concentrated on the Cambridge experience through the eyes of the students themselves. The DVD gave prospectives a taste of what it's like to be a student at ARU.

result

The video has been well-received by both students and college administrators alike. The video has been sent out to all prospective students and is being distributed as a key piece of marcoms materials in ARU's drive to increase student numbers.